Share Groups & Consulting Services
CMS Consulting, Inc
500 Purdy Hill Road, Suite 6
Monroe, CT 06468
Office: 203-445-1974
Fax: 203-445-1980
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  Share Group Overview
  CMS Consulting has worked with CPG Sales Executives since 1992.

CMS Consulting has worked with CPG Sales Executives since 1992. Our services include: Custom Benchmarking, Learning & Development, Sales Organization Assessments, Share Group Management, Voice of Customer Studies, and Retail Management Consulting.

  We offer the following SHARE GROUPS and a network of over 100 participating companies (as of 1/1/24):
Vice President, Sales

Sales Leadership

Trade Marketing/ Optimization

Sales Finance

Customer Service

Customer Supply Chain Services

Customer Logistics


Broker Management

Warehouse Management


Shopper Marketing


Walmart Business

Sales Operations

Learning & Development

New Share Groups

Digital Supply Chain

Medical Devices Supply Chain

Revenue Growth Management



The purpose of each group is to provide a forum for benchmarking and sharing Best Practice approaches to solving the challenges of today’s marketplace. In addition to lively discussions during the twice a year share meeting, members gain a network of peers to communicate with.
  In our 27 years of share group experience, our members have told us that this simple formula adds value to our sessions:
Group-directed agendas

Industry guest speakers

Open discussion forum

Voluntary member presentations

Meeting Notes

Group dinners

CMS Consulting provides meeting management, facilitation and guest speaker arrangements. In addition, we conduct timely email survey recapping for members on key topics of interest.

Members pay an annual membership fee, plus fair share of meeting expenses. Each group meets twice per year. If for some reason a member can't attend a meeting, an associate is welcome.

To join a group, please contact Rick Puccio at, or your CMS Consulting contact.

Additional CMS Consulting Services Include:

Sales Training – Skill Assessments and Training Workshops, Voice of Trade Customer Studies, Retail Management Consulting and Custom Benchmarking

List of Participating CPG Manufacturers (currently in 1 or more share groups)
Abbott NutritionGlaxoSmithKlineNestlé Purina
ACH FoodsGorton’sNestlé USA
Ainsworth Pet NutritionGreenwood GroupOcean Spray
American LicoriceThe Gyde GroupPDC Brands
Arla FoodsHallmark CardsPepsiCo
BarillaHealthy PetPerfetti van Melle
Bausch & LombHelen of Troy Beauty/Health & Home (Kaz)Pernod Ricard
Bayer Consumer HealthHenkelPfizer Consumer Healthcare
Bazooka Candy BrandsHershey CompanyPharmavite
BeiersdorfHormel FoodsPhilips Consumer Lifestyle
Bel BrandsHP HoodPinnacle Foods
BICHuhtamaki (Chinet)Polyvinyl Films, Inc.
Blue BuffaloIdahoanPrestige Brands
Boulder Brandsi-Health, Inc.Procter and Gamble
Breakthru BeverageJ.M. Smucker CompanyPromotion in Motion
Brown-FormanJack Link’s Beef JerkyPurina Animal Nutrition
Bush BrothersJel SertReckitt Benckiser
Campbell Sales CompanyJennie-O Turkey StoreRed Bull
Catapult eCommerceJohnson & Johnson ConsumerRémy-Cointreau USA
Central Garden & PetJustin’sReynolds Consumer Products
Church & DwightKaoRich Products
CloroxKeurig Green MountainRicola USA Inc.
Colgate-PalmoliveKIND Healthy SnacksSargento Foods
Combe Inc.L’Oreal Consumer ProductsSchuman Cheese
Compass MarketingLactalis American Group, Inc.SC Johnson & Son
ConAgra FoodsLactalis DeliSiggi’s Dairy
Continental MillsLactalis Retail Dairy, Inc.Smithfield Foods
CrayolaLearning EvolutionStarbucks
CytoSportsLindt & SprungliStarkist
Daisy BrandMapleleafStorck USA
DanoneMars Wrigley ConfectionerySun Products Corp.
DeoleoMars FoodSun-Maid
Del Monte FoodsMars Pet Care U.S.Tillamook County Creamery
Dr Pepper/Snapple GroupMatrixx InitiativesTime Inc.
E&J Gallo WineryMassimo Zanetti BeverageTopps
Eagle Family Foods GroupMcCormick & Co., Inc.Tree House
Edgewell Personal Care/Private BrandsMentholatumTree Top
Energizer Household BrandsMohawk IndustriesTwinings North America
E. T. Browne Drug Co.Mondelçz InternationalTyson Foods (Hillshire Brands)
Ferrara Candy CompanyMorton SaltTyson Foods, Inc.
Ferrero USAMusco Family Olive CompanyUnilever
Florida’s Natural GrowersNature’s BountyWaterpik
GalerieNature NatesWelch’s
General MillsNelsons
Ghirardelli ChocolateNestlé Nutrition