Share Groups & Consulting Services
CMS Consulting, Inc
500 Purdy Hill Road, Suite 6
Monroe, CT 06468
Office: 203-445-1974
Fax: 203-445-1980
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  Our Benchmarking services are second to none,
read about the many benefits you can receive.
Custom Benchmarking
  CMS can benchmark virtually any sales related issue through our extensive network of CPG clients and contacts. Examples of recent custom studies include:
Convenience Store – Sales Structure and Resources
Sales Positions – Salary and Bonus Structure
Trade Promotion – Funding Approach and Policies
Shopper Insights & Shopper Marketing – Structure and Responsibilities
Customer Service Benchmarking Surveys - Bi-annual
  Survey Value
Benchmarks vs. other leading companies on key services and organization metrics & practices.

A 2-hour Company Specific Survey Review meeting that reviews the survey and provides time for questions and discussion. It brings the “survey to life” with examples, identifies specific opportunities for improvement, and documents next steps.

Survey findings for your company’s 2014 planning.

Inclusion of “New” questions around relevant topics and issues.

Strategy & Direction

Customer Expectations & Relationships



Metrics & Measurement

As a participant you will receive a copy of the Findings Report electronically & via hard copy along with a key Metrics Comparison for your company vs. the database. We will also schedule the Company Specific Survey Review meeting to review the findings and make sure you maximize the value of the study.
CMS CustomerTrac - “Voice of the Customer” Survey

Identify Company Initiatives Critical for Success
Measure Customer Satisfaction
Identify the Need for Product or Service Improvements
Allocate Both Outside and Company Resources Effectively & Efficiently
Obtain Feedback on Key Strategies and Initiatives
Provide Timely and Valuable Input into the Customer Planning Process
Establish a Customer Perception Baseline for Ongoing Tracking
Prioritize Areas of Opportunity

  Actionable Results
Our clients have used the CustomerTrac results to implement the following:

Re-Organization & Consolidation

Evaluate Category Management Initiative

Upgrade Retail Coverage

Establish Customer Service Teams

Establish or Add Customer Teams

Expand Customer & Category Management Capabilities

Annual Performance Measurements

Increase Category Management Investment

Install New Customer Planning Process

Revamp Field Training Programs

Improve Trade Promotion Structure

Training Needs Assessments
CMS Consulting’s Approach To Training Needs Assessments
1. Survey Development
2. Survey Implementation
3. Present Results & Recommendations