Our Benchmarking services are second to none,
read about the many benefits you can receive.
Custom Benchmarking
CMS can benchmark virtually any sales related issue through our extensive network of CPG clients and contacts. Examples of recent custom studies include:
Convenience Store – Sales Structure and Resources Sales Positions – Salary and Bonus Structure Trade Promotion – Funding Approach and Policies Shopper Insights & Shopper Marketing – Structure and Responsibilities
Customer Service Benchmarking Surveys - Bi-annual
Survey Value
Benchmarks vs. other leading companies on key services and organization metrics & practices.
A 2-hour Company Specific Survey Review meeting that reviews the survey and provides time for questions and discussion. It brings the “survey to life” with examples, identifies specific opportunities for improvement, and documents next steps.
Survey findings for your company’s 2014 planning.
Inclusion of “New” questions around relevant topics and issues.
Topics
Strategy & Direction
Customer Expectations & Relationships
Organization
Systems
Metrics & Measurement
Deliverables
As a participant you will receive a copy of the Findings Report electronically & via hard copy along with a key Metrics Comparison for your company vs. the database. We will also schedule the Company Specific Survey Review meeting to review the findings and make sure you maximize the value of the study.
CMS CustomerTrac - “Voice of the Customer” Survey
Identify Company Initiatives Critical for Success Measure Customer Satisfaction Identify the Need for Product or Service Improvements Allocate Both Outside and Company Resources Effectively & Efficiently Obtain Feedback on Key Strategies and Initiatives Provide Timely and Valuable Input into the Customer Planning Process Establish a Customer Perception Baseline for Ongoing Tracking Prioritize Areas of Opportunity
Actionable Results
Our clients have used the CustomerTrac results to implement the following:
CMS can benchmark virtually any sales related issue through our extensive network of CPG clients and contacts. Examples of recent custom studies include:
Convenience Store – Sales Structure and Resources
